Google Tag Manager (GTM) is a free tag management system for your website that greatly simplifies the task of working with tags. This normally involves adding a significant amount of code to your website, which can be both time-consuming and obviously difficult if you don’t have much coding experience. A common example is to collect analytics data in conjunction with a tool like Google Analytics.Įach tag tracks one specific action, so typically you require a number of them on your website. You can use tags to perform a large range of different tasks like tracking how people arrive on your website or to monitor specific actions like form submissions and file downloads. Four ways to get the most out of Google Tag Managerīefore we start talking about Google Tag Manager, you first need to understand what a tag is.Ī tag is a small piece of html or javascript code, often called a code snippet or script, that is added to your website, and which lets you collect information.Below, we’ll take a look at what Google Tag Manager does, and how you can get started using it. Google Tag Manager makes it easy for businesses of any size to collect data from their website while greatly reducing the need for technical support. Tools like Google Analytics can provide you with a lot of information but have their limitations if used by themselves. But until recently, doing this has often required access to specialized technical knowledge. One of the big advantages of a digital marketing strategy is the opportunity it gives you to collect data.
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